Data Science
Analytics: Data-Driven Insights into Your App Performance
Pocketshop's analytics dashboard makes your customers' behaviour measurable: which products are viewed, which campaigns convert, which features customers use most. This data turns your app strategy from intuition into evidence.
What this feature does for you
Real-time dashboard
All key KPIs – active users, order revenue, coupon redemptions, push open rates – in one clear live dashboard.
Cohort and segment analysis
Compare customer groups by acquisition channel, loyalty tier or region – and identify what distinguishes your best customers.
Exportable reports
Export data as CSV or PDF – for your accounting team, marketing team or external reporting obligations.
Frequently asked questions about Analytics
- Which metrics are available in the analytics dashboard?
- DAU/MAU, retention rate, conversion rate, average order value, coupon redemption rate, push CTR and more.
- How long is analytics data stored?
- Pocketshop stores analytics data for at least 24 months – for long-term trend analysis and comparisons.
- Can multiple users access the analytics dashboard?
- Yes. You assign role-based access rights – e.g. read access for marketing staff and full access for admins.
More features in Data Science
Customer loyalty pays off – secure your digital marketplace now.
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