Data Science
Campaigns: Cross-Channel Marketing from One Tool
Pocketshop's campaigns module enables planning, execution and analysis of marketing campaigns across all channels – push notifications, email, SMS and in-app messages in a single workflow.
What this feature does for you
Omnichannel from one interface
Create one campaign and specify which channels it is sent through – no switching between tools.
Campaign calendar for full overview
All planned campaigns in a visual calendar – keeping seasonality and frequency under control.
Post-campaign reporting
Open rates, clicks, conversions and revenue per campaign at a glance – for data-driven budget decisions.
Frequently asked questions about Campaigns
- Can I A/B test campaigns?
- Yes. Pocketshop supports A/B tests for subject, imagery and call-to-action – the winner is automatically rolled out.
- How far in advance can I plan campaigns?
- Without time limit – plan campaigns months ahead and let them start automatically.
- Are there templates for common campaign types?
- Yes. Pocketshop includes templates for welcome, re-engagement, seasonal campaigns and more – customisable in minutes.
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