Data Science
Segmentation: Reach the Right Customers at the Right Time
Pocketshop segmentation divides your customer base into precise target groups – by purchase behaviour, location, loyalty tier, product interests and more. Campaigns targeting relevant segments achieve measurably better results than mass communications.
What this feature does for you
Dynamic real-time segments
Segments update automatically when customer behaviour changes – no manual maintenance required.
Up to 10× higher campaign conversion
Segmented campaigns demonstrably achieve significantly higher conversion rates than undifferentiated mass sends.
Combine multiple criteria
Create complex segments like 'customers in Vienna with no order in the last 30 days' – granular and precise.
Frequently asked questions about Segmentation
- By which criteria can I segment customers?
- Purchase frequency, last purchase, basket value, preferred product categories, location, loyalty tier, app usage behaviour.
- Can I save segments for recurring campaigns?
- Yes. Segments are saved as named groups and can be reused for every campaign.
- How large do segments need to be to be useful?
- Even from 10 people, segments can be used effectively – ideal for niche audiences and VIP customers.
More features in Data Science
Customer loyalty pays off – secure your digital marketplace now.
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