Information
Email Marketing: Automated Campaigns with Real ROI
Pocketshop's email marketing module goes beyond a classic newsletter: behaviour-based triggers, dynamic segmentation and automated drip campaigns deliver the right messages at the right time to the right customers.
What this feature does for you
Behaviour-based automation
Emails are triggered by customer actions – purchase, app open, inactivity – for maximum relevance.
Dynamic content per recipient
Product recommendations, names and offers are filled in individually per recipient – measurably higher click rates.
Full reporting
Open rates, click rates, conversion rates and revenue per campaign are visible in the Pocketshop dashboard.
Frequently asked questions about Email Marketing
- What is the difference between newsletter and email marketing?
- Newsletters are manual sends. Email marketing additionally includes automated, behaviour-based campaigns.
- Can I combine email with push notifications?
- Yes. Pocketshop enables cross-channel campaigns that optimally combine email and push.
- Which integrations are available for email marketing?
- Pocketshop connects with Brevo, Mailchimp and other email services.
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