Information
RCS: Interactive Messages as the SMS Successor
RCS (Rich Communication Services) is the evolution of classic SMS: businesses can send interactive messages with images, videos, buttons and product carousels – delivered directly into the native messaging apps of iOS and Android.
What this feature does for you
Like WhatsApp, but without an app
RCS messages appear in the native messaging app and look like modern chat messages – no app download needed.
Interactive action buttons
Customers can click buttons directly within the message – 'Buy now', 'Book appointment', 'Start navigation'.
Higher engagement than SMS
RCS messages achieve up to 3× higher click-through rates than classic SMS thanks to visual and interactive elements.
Frequently asked questions about RCS
- Which devices support RCS?
- Android devices with Google Messages have supported RCS for years; Apple introduced RCS support from iOS 18.
- What happens if a recipient doesn't support RCS?
- Pocketshop automatically falls back to SMS – no recipient is lost.
- Do I need approval for RCS sending?
- Yes. For business RCS (verified sender), a one-time registration is required – Pocketshop guides you through the process.
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